This course aims to equip the learner with necessary knowledge, skills, attitudes, values and competencies that will enable him/her to apply sales management skills in marketing and sales. Topics covered in this course are essential concepts of sales management; sales force planning, designing, organizing, developing, training, directing, controlling, motivating and compensating the sales force.  Other areas covered in the course are the process techniques of personal selling, legal environment, ethical concerns and social responsibility of sales management.  This course will also expose the students to current issues and cases of sales management.