This course is designed to equip the students with competitive marketing practices and strategies
to effectively manage marketing environmental trends and challenges facing marketing managers
today and tomorrow. The course covers the marketing overview; managerial aspects of marketing
functions; the key marketing decision variables; target market selection, product pricing and distribution and promotion around the various marketing processes; Strategy formulation, organization, implementation and evaluation. Â Prerequisite: BUAD 591.
- Teacher: Moses Kibirango