Global Marketing explores the opportunities and challenges associated with marketing and sales management across borders.  The course enables the student to assess the impact of marketing on the cultural, economic, political, and technological environment in different countries as well as address ways of analyzing customers and competitors globally.  Strategies and tactics for developing each of the 4Ps internationally and globally will be examined, including: 1) product, service and branding policies, 2) advertising, promotion, and communications plans, 3) channel of distributions, and 4) pricing policies in the global context. Different approaches for deciding the extent to which marketing should be globalized versus localized will be examined. An examination of the key considerations in marketing both globally and in major regions of the world will be done.  Thus, this course is designed to build student knowledge in marketing, sales management, global and international business, international relations, communications and international studies.